EMT Practice Test

1. Question Content...

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Question1: What is the value for status and state of the edit options when a campaign reaches the schedule end date?

Question2: What is the maximum number of Campaign application servers a single client can connect to at one time?

Question3: A workflow log indicates an incompatible document type error on a union activity. How should a campaign business practitioner verify the union activity inputs are based on?

Question4: A Business Practitioner's subscription report shows low loyalty.
Which three methods should the Business Practitioner use to improve subscription loyalty? (Choose three.)

Question5: What are the three reasons why a campaign manager would reference a deliver audit. (Choose three.)

Question6: A campaign requires multiple audience segments for the same delivery. What must be included in the campaign?

Question7: A campaign is created with a workflow. The workflow has a continuous delivery. A campaign is created based on this template.
What would be the relationship between the internal names of the campaign template, campaign, workflow and deliveries?

Question8: What are two reasons to include the email address when importing a list of contacts? (Choose two.)

Question9: Explain why changes to deliveries need to be made in the template and NOT the delivery activity?

Question10: A Campaign has a scheduler set up to run weekly. The scheduler triggers a recurring delivery and a continuous delivery.
How many records are created in the delivery table at the end of 3 weeks?

Question11: When utilizing the updated list process, a campaign business practitioner must make sure to append additional records to a list if it exists. How can a campaign business practitioner do that?

Question12: Campaign requirements state that a random selection of 20% of recipients be withheld from the targeting population to receive a different creative treatment in another campaign. How should the business practitioner configure the workflow?

Question13: A campaign workflow has 1,000 records coming into a Delivery. The messages to send count is 880.
What are two possible s for the missing records? (Choose two.)

Question14: A campaign business practitioner is monitoring a delivery during its analysis. The campaign business practitioner notes that the audit has indicated two items with a warning. What happen with the delivery because of the warning?

Question15: A summary of the deliveries report shows that 25% of messages were rejected by exclusion rules.
Which aspect of the campaign needs improvement?

Question16: A workflow supervisors group is assigned to a workflow. In which instance is the workflow supervisors group notified?

Question17: In which scenario can a business practitioner save time when using a campaign template?

Question18: A large target population spans multiple age groups. The Business Practitioner needs to create a control group with 10% from each age group.
What is the most efficient method to create the control group?

Question19: In an email delivery, the Business Practitioner uses conditioned content in the creative that varies by recipient segment.
Which three methods allow the Business Practitioner to send proofs that can be set up to cover all variations in the content? (Choose three.)

Question20: During a testing phase, a Campaign Business Practitioner needs to send the test emails to a personal email addresses to see how they look in the inbox. The Campaign Business Practitioner is NOT in the recipient table. How should the Campaign Business Practitioner perform this task?

Question21: A workflow including a scheduler with a recurring frequency contains a regular delivery step. What is the result?

Question22: A workflow has a scheduler and default error management.
What happens if an error occurs during a run?

Question23: A Business Practitioner is unable to view a report that the Business Practitioner's colleague can view.
What is the reason for this issue?

Question24: A user is assigned to the administrator group (which has full access) and a developer access (which has restricted access). What is the result?

Question25: The entire list of recipients for a campaign is unavailable at the start of an A/B test. The final list of the recipients will be placed in the finalRecipients folder but they will be loaded by the time the A/B test is complete. To start the A/B test, a list of exclusive recipients is used for the initial deliveries in the folder testRecipients.
How should the Business Practitioner modify the workflow diagram?

Question26: What is the required to create a predefined filter?

Question27: In a Query where the targeting dimension is Recipients, the Practitioner changes the filtering dimension to Transactions and specifies filtering transaction amount. The preview provides a count of 116,361 records.
When the Practitioner executes the Query, the record count is 8,643 records.
What is the likely reason?

Question28: Which two tasks can be performed to reduce the probability of a delivery being blocked or flagged as 'spam' by anti-spam tools? (Choose two.)

Question29: A campaign is sent past the end date. What is the result?

Question30: What should a campaign business practitioner add to a workflow that needs an additional data appended to target population?

Question31: Campaigns with many deliveries are using multiple channels.
How should the Business Practitioner group these deliveries for reporting?

Question32: What are two uses of an Exclusion activity in a campaign workflow? (Choose two.)

Question33: From which screen on the client should the Business Practitioner approve the targeting of an email delivery in an email campaign?

Question34: Which is mandatory when creating a new campaign?

Question35: What type of workflow should be used to update the recipient schema from a weekly text file of mailing address changes?

Question36: How is recurring delivery similar to a continuous delivery?

Question37: A Business Practitioner is starting delivery for two emails.
Which status and failure type combinations are possible in the Recipient Delivery logs for the two messages?

Question38: A query returns 0 records for a specific date. What is the most efficient method to determine what dates exist in the table?

Question39: Which best practice should a user take to move an improperly placed campaign into the correct program folder?

Question40: A Practitioner is using the default data model.
When personalizing based on gender, how many versions of the content should the Practitioner create?